People often associate loot bags with personal events like children’s parties, baby showers, and weddings, but party favors have a place in corporate events and activities, too. Just like in personal gatherings, souvenirs from a company activity can make the attendees feel that their presence is appreciated. But making your guests and clients feel great isn’t the sole purpose of giving away loot bags; they can also be used to market your brand and services or products.
Loot bags can be used in a variety of ways that can benefit your business and affect other people’s perception of it. For example, the contents of the loot bag can reinforce your company’s values. If one of your company’s major thrusts is environment protection, then you can include recycled materials in the loot bags to subtly let the participants know about the projects you care about. Aside from these, you can also include donations, made in the name of the attendees, to the causes the company supports.
Additionally, the loot bags can make the entire event more memorable and, in turn, help market the event and your company. You can make memorable souvenirs like woven lanyards or embossed silicone wristbands that bear the name, date, and venue of the event. You can also include samples of your company’s products or discount vouchers for your services to add value to the loot bag.
There are, of course, a few key differences when choosing souvenir items for personal events and corporate ones. Remember that loot bags for corporate events represent the host company in a way, so a lot of thought should be given to the item’s value and its significance to the company and to the event participants. The item may or may not have any connection to the event, but its quality should reflect the kind of service or product one can expect from your company. Here are some cost-friendly loot bag suggestions that you can easily get from the market:
If you’re going to receive a corporate loot bag, what would you like to see in it? Share it with us.
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