4 Giveaway Ideas to Show Customer Appreciation
While it’s always important to offer quality products or excellent service, you must also foster good relationships with your customers. It helps create loyalty and repeat business among your customers, which is vital in growing any business. An easy and effective way to build such a relationship is by thanking your customers for supporting your business, whether they’re new or existing clients. You can this by giving them gifts, offering exclusive discounts, or providing free services. It all depends on what works best for your business and customers.
Although there are numerous ways you can show customer appreciation, you may want to consider the following options. The list below has some wonderful giveaway ideas that can work in many types of businesses–whether they sell products or offer services. To find out how else you can show your gratitude towards your customer’s business, read on.
Branded Gifts
Everybody loves receiving free items. And giving away free branded products is one of the quickest ways to show your customers how much you appreciate them. They make delightful gifts for new customers and may encourage repeat business. Current clients will also appreciate the gesture, helping them feel like valued patrons. When choosing what item to give away, make sure they’re useful to your customers and related to your business. It will help remind customers of your business and improve retention.
For example, if you run a café or coffee shop, consider giving away reusable mugs, tumblers, or iced coffee Koozie®. These are practical items that can help your clients have a better experience when they support your business. They can use the reusable mug and tumblers to help reduce waste from using single-use containers while the iced coffee Koozie® can help keep clients’ hands wet from condensation.
Customer Discounts
Offering special discounts is an effective way to show customer appreciation. That’s because everyone enjoys getting some sort of savings with their purchases. Also, you can modify the discounts based on what are reasonable for your business and offer them at the best time that works for you. When offering customer discounts, create promotional materials about them and make sure your customers are aware of the promo. You can send them a personalized email or promote it on your business’s social media page so that they can take advantage of the special promo.
While every business is different, one way you can organize a discount giveaway is to set levels of purchases to earn the promo. For example, you can offer free shipping for online purchases over $30 or a 10% discount for purchases over $80. You can also give away discount vouchers to loyal customers during their birthday month as a gift. Whatever you choose, be sure to communicate the offers clearly to your clients.
Free Service
If your business is a subscription-based service, giving free service is a great way to show you appreciate your customers. Many people don’t always notice how much they’re paying every month for various services including phone bills, subscriptions to streaming apps, and others. That’s because it has become normal for them to do so. But, if you tell your customers that you’re giving away a month’s-worth of service for free, it will have the same impact as receiving free stuff. Your customer will appreciate the gesture, understanding that while they’re used to paying for the services every month, they get one month of access without paying a single dime.
Like any other giveaway idea, you can give the free service for a special reason or however you see fit. You can give it as a way to thank them for their patronage or a special gift during the holidays. You can also offer the free service once a year, every six months, or at whatever frequency that suits your business. Additionally, being aware that they have a chance to get a month of free service can help retain your clients and attract new ones. Thus, you’re increasing your client base while showing customer appreciation.
Referral Credit
Referral credits can be another way to show your customers that they’re appreciated. Earning credits from your store is practically the same as getting money for free that they can use to buy more products. It’s also very effective in drawing in new business. By incentivizing your existing customers to bring in new clients, you’re letting them work for you while showing them you’re grateful for their patronage.
All you need to do is offer a monetary credit when your customer refers your business to someone they know. It encourages your clients to promote your business on your behalf. Depending on what’s comfortable for you, you can have a referral program that runs all year long. You can set a standing offer to current clients that give them store credits each time they refer a new paying customer. If you’re wondering how much the credit should be, it doesn’t have to be a huge amount. It can be a $20 store credit or a month of free service for subscription-based businesses.
When it comes to showing your customer appreciation, you have different options. While these suggestions can help you foster relationship with your customers, they can also help retain their support and inspire new clients to do business with you. Just make sure to communicate that you’re doing the gesture to show your gratitude for your customers’ business. This way, your clients won’t feel like it’s a marketing technique, even if the giveaway provides the additional benefit of helping spread the word about your business.
