Promoting your company event can be quite the expense, especially if you’re aiming for high numbers. After all, TV commercials and print ads cost quite a lot, while flyers and billboards are becoming more and more expensive. While these types of promotional methods can easily be taken advantage of by bigger companies, smaller ones companies trying to operate on a shoestring budget may not be able to. This severely limits those companies’ options and could result in a very tepid turnout, or a lukewarm public reception.
Fortunately, there are ways to promote a company event without breaking your budget. Some of them won’t even cost you a single cent in terms of resources, however they may need some creativity, as well as some old-fashioned elbow grease to work. But they will undoubtedly be effective, especially if you put a lot of effort into them. Here are those ways.
Give away customized freebies
Everyone likes freebies. They’re a quick and easy way to promote an event, as well as help endear your brand to both loyal and new customers. Both of these are doubly true if the freebie in question is something that the recipient can use or wear during their day-to-day routine, such as a pen, or a baseball cap, or even an umbrella.
Maximize a freebie’s potential as a promotional item by getting them from online websites like WeCustomize. Such services offer items like lanyards, wristbands, and pins for very affordable bulk prices. What’s more, they can also customize these items to sport any kind of logo, branding, or message that you want, giving them a unique and aesthetic appeal that your customers are sure to enjoy. This is also a great way to turn them into miniature advertisements.
We also recommend giving them away during the event itself for an even greater effect. For example, when you offer custom wristbands to event goers, particularly event wristbands, you help make the event that much more memorable and special, as they’ll have a keepsake that will remind them of the fun they had during the event itself. This gives your brand a stronger recall factor, as well as associate it with a good memory.
Create compelling and valuable content on your company blog about the event
If your company website or blog already has quite a few followers, then a cost-free way to promote your upcoming company event is to create compelling content about it and then post it on your blog. It can just be a fun and humorous write-up or one that simply informs the event and the reasons why people should attend. You can spice it up with video, animations, or some eye-catching graphics if you have such elements on hand.
Promote it on your company’s social media page
Your company should also have its own social media page set up. Whether it’s on Instagram, Facebook, Twitter, or even LinkedIn, posting on your company’s social media page is another fast and easy way to promote the event itself without you having to pay a single dime. You can either make the post as brief or as elaborate as you like, or even use the content you’ve already made for your company blog and simply repost it on your social media page.
Write content for industry magazines
Taking out advertisements in print can cost quite a bit of money. However, contributing content such as a well-written article is free of charge, especially when it comes to trade or industry publications. What’s more, these magazines also allow you to promote your business in the endnotes. Take advantage of this to not only get your company’s brand out there but also to advertise the event.
Wear a T-shirt or cap promoting the event in public
If you’re the type of business owner who spends a lot of time outdoors, then you can turn yourself into a walking billboard about the event. For example, whenever you’re geared to go outside in public, don a custom shirt or cap that’s especially made to tell everyone around you of the event in large, attention-grabbing letters. You can also go further with this by decorating your car or vehicle with the same promotional message, either through large and colorful decals or a well-designed tarpaulin, and using that vehicle to go about your business.
While this may seem obnoxious or even garish, there’s no denying the fact that it is an effective way of promoting the event. It also doesn’t cost all that much, beyond the expenditure of having the customized shirt, cap, or tarpaulin made in the first place.
Promoting your company event doesn’t have to break your bank You don’t have to spend a lot of money just to promote an event that your company is planning. Look beyond the traditional promotional methods and exercise a bit of out-of-the-box creativity to get the word out about the event. By doing so, you can generate a considerate amount of hype and buzz about your company’s upcoming event without having to break your budget or even spend a single cent if you’re so inclined.
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