6 Reasons Why You Should Incorporate Personalized Lanyards as Part of Your Marketing Strategy
Brand visibility is vital to the success of any enterprise. Whether you’re running a small business or a large corporation, you and your team will need to think of creative ways to promote your brand. And it goes without saying that certain forms of marketing can be expensive. The costs of advertising through TV commercials, billboards, radio, print, and social media can be exorbitant, for example. To add to that, these kinds of marketing strategies don’t always guarantee a high return on investment.
On the other hand, giving away custom promotional items can be a great way to raise awareness of your brand. They make for practical gifts and are relatively inexpensive to produce. This is why many companies incorporate personalized lanyards into their marketing strategies. Indeed, you’ll find that this simple item can make a big difference when it comes to getting your brand out there. To learn more, below are the six benefits of using custom lanyards for promotional purposes:
They’re Always Useful
The biggest benefit of lanyards is how practical they are. They cross cultural boundaries, as nearly everyone around the world has use for them in various professional and personal settings. Students in all levels of education use them to carry their identification cards. Employees also use them to carry their company IDs or entry passes. Some people even use lanyards to keep their car or house keys secured. Hence, when you give out custom lanyards, they’ll definitely be appreciated and used in some way.
While the use of lanyards can also seem like it is limited to the academic or corporate setting, nothing could be farther from the truth. These handy items can be used in—and customized for—virtually any industry, no matter if it’s medical services, housekeeping, or even construction. For example, if your company produces construction materials, you can give out thick and durable lanyards that can hold industrial tools.
The universality of lanyards is particularly important if your products or services cross international borders. When you give out lanyards with your brand or logo printed on them, you’ll know that they’ll be worn and used even outside of your country, and you typically don’t have to worry about getting permits for transnational advertising when you promote your brand this way.
They Have a Wide Reach
Since lanyards are widely and frequently worn, they’re perfect for boosting the visibility of your brand. After all, they won’t just be seen by the people using them—they’ll also be seen by everyone these people will interact with. If one person interacts with an average of six people each day, imagine the sheer number of potential customers being exposed to your brand when you distribute 600 lanyards. That’s roughly 3,600 people, which is certainly not a small number.
They’re Highly Customizable
In order for your lanyards to be eye-catching and memorable, you’ll need to design them with care and intentionality. Luckily, they’re very easy to customize, as they come in different colors, materials, lengths, and widths. Here at Wristband Creation, you can easily modify these characteristics with a few clicks when placing your order. You can even select the kinds of features you’d like on your lanyard, such as badge holders, hooks, and phone attachments. By giving you full control over the customization process, you can create lanyards that suit your company’s needs and standards to a tee.
Additionally, you won’t need to wait very long to receive your custom products. We offer rush shipping for most of our items, which means that you could receive your lanyards after as little as three days, depending on the quantity ordered. This is advantageous if your company is working with a tight schedule and needs promotional materials quickly.
When it comes to designing your lanyards, it’s best to stick with bright colors that are pleasing to the eye. Bold and large design elements work well, as they’re easy to see from afar. Besides including your company logo, you can also choose to add a catchy slogan or inspirational quote that’s easy to remember. This way, your brand can leave a lasting impression on those who wear and see your lanyards.
They’re Cost-Effective
Lanyards are cost-effective promotional materials compared to other forms of advertising. For example, if your company intends to create a TV commercial, you’ll need to pour funds into hiring actors, script writers, camera operators, and more. On the other hand, lanyards cost far less than the sum of all these expenses. More importantly, their universality, practicality, and wide reach will certainly yield a high return on investment. Keeping this in mind, it’s best to purchase lanyards by bulk, as this brings down their overall cost.
They’re Easy to Give Away
Lanyards are portable and lightweight, making them easy to distribute. This is ideal when you’re planning to give them away at different events, since you don’t have to transport dozens of bulky and heavy boxes to get them to their destinations. Besides distributing them at corporate events, you can also hand them out at festivals and parties within your community.
That being said, you don’t have to give lanyards out solely during these occasions. If you deliver goods or products to your customers, you can also include a lanyard as a complimentary gift with each purchase. Additionally, you could donate lanyards to local schools or offices so that students and employees can put them to good use—all while promoting your brand in the process.
They Can Be Paired with Other Giveaways
If you plan on handing out other kinds of freebies to customers, you can certainly throw in a lanyard or two. They’re the perfect complement to any kind of giveaway package. For example, personalized apparel can be paired with lanyards to create a trendy and “wearable” giveaway. A custom lanyard, baseball cap, sports shirt, and towel would make a perfect giveaway for professionals who are always on the move. Lanyards can also be given alongside custom office supplies, like notebooks, pens, pencils, and USBs, for a work-ready package.
As illustrated in the benefits above, you have a lot to gain from including lanyards in your company’s marketing strategy. While you could distribute flyers and brochures, nothing gets the message across quite as well as a simple lanyard. It’s a highly affordable and eye-catching giveaway that’s used by hundreds of people around the world, which makes it the perfect blank canvas for your brand’s promotions.
