Many individuals appreciate winning prizes, which is one reason why social media giveaways are such a hit. During these giveaways, businesses ask their audience to complete a task for a chance to win a prize. The tasks are often simple to do such as following the brand’s social media page, tagging their friends in the comments, or liking or sharing the brand’s content. Also, prizes on these giveaways can vary. They can be simple yet useful items like a customized ice coffee sleeve, cool accessories like custom printable wristbands, or premium gift certificates.
Businesses can greatly benefit from running a social media giveaway, especially if they can leverage it correctly and draw the audience’s interest. It can help promote their brand, improve customer loyalty, increase online followers, and convert leads. If you want your business to make good use of social media giveaways, organize one with easy mechanics and an exciting idea to get more people to participate.
Here are eight social media giveaway ideas you can try:
Use It to Celebrate Social Media Milestones
A simple yet effective social media giveaway idea is to celebrate your brand’s social media milestones. For example, you can do a giveaway as a means to thank your brand’s supporters when you have reached a significant number of followers. It can be for your first 100 followers or for your brand’s first year anniversary. Whatever the case may be, this giveaway idea is a fantastic way to show your appreciation to your fans and nurture your relationships with them.
Offer Rewards to Loyal Clients
It’s also a good idea to strengthen your relationship with your loyal customers through a social media giveaway. Ask your clients to join your loyalty program and incentivize it by giving them exclusive access to amazing deals and new products. Build up the urgency and excitement over the giveaway by setting a certain deadline for those who join within this period and giving participants a chance to win premium freebies. You can prepare a bundle of products as a prize or a gift card that can be used in your store.
Prepare a Mystery Box as the Prize
Announcing the prizes that participants have a chance to win helps encourage people in joining your social media giveaway. But adding the element of surprise can be just as exciting for your audience. Do this by organizing a box full of mystery goods. It will help pique your followers’ interest and entice them to join.
Once you’ve announced the winner, ask them to film an unboxing video and post it on their social media profile. Then, share the video on your business’s account to showcase your effort to deliver what your brand promises.
Encourage People to Tag Their Friends
If you want to promote your business to new people, hosting a social media giveaway is one way to do it. Create a giveaway where your followers or their friends can win prizes, and then ask your followers to tag friends or family in the comments section
Depending on your available resources, you can give the prize only to the participants or extend the generosity to their friends too. Either way, this kind of giveaway helps brand awareness through word-of-mouth.
Reward Your Followers’ Creativity
Let your followers’ creativity shine by holding giveaways for ingenious content. Ask your followers to post a photo or video of themselves, along with a witty caption and your branded hashtag while interacting with your product, service, or business. Then, reward your followers’ creative efforts by giving prizes to those with the most impressive entries.
With this kind of giveaway, you get to source user-generated content that can be utilized later on to raise brand awareness.
Partner with Other Brands
Promoting your business doesn’t always have to be a solo endeavor. You can team up with other brands and amplify your efforts. Reach out to brands that may have a similar audience as yours and propose to co-host a giveaway. You can combine your resources and come up with a premium prize bundle.
As for the giveaway, you can keep the rules simple. Ask people to follow you and your partners’ social media accounts and choose a winner among the participants.
Run a Seasonal Giveaway
Holding a seasonal giveaway remains to be one of the most popular ideas today. It’s also a very effective way to promote your business. That’s because the buzz around certain seasonal events, whether it’s Christmas, Halloween, or Mother’s Day, always get people talking. These events are also fun and exciting with many eager individuals who want to join the festivities.
When used as a marketing tool, seasonal giveaways provide a timely way to gain more followers and showcase your product or service. The giveaway also makes great social media proof of how your business cares about holidays.
Social media giveaways can be very useful in promoting your business. They can help attract new followers and strengthen your relationship with existing clients. Also, you can hold a giveaway as frequently as you want and on a scale that your resources allow. Make the event exciting and have more people participate by using any of the ideas mentioned here.
