How to Design the Right Wristband for Your Event

Customized wristbands can serve not only as identification but also as memorabilia for your event. They’re easy to produce and personalize, which is why they’ve become practically ubiquitous in almost any kind and size of gathering.

The tricky part of making wristbands is creating the perfect design. What are the elements you should include? Below is a list of considerations for the best wristband design for your event.

 

#1 Choose Colors for the Band and Design

 

This is perhaps the first order of business in creating wristband designs, as the color of the band is going to be the backdrop for your actual design. The color of your wristband can also be a reflection of your event’s theme, so this is a critical step that needs careful attention

Next is choosing the colors of the main design. A multi-colored logo, text, or artwork would work well with lighter colors of the wristband, as the design will stand out. Dark-colored bands are perfect for single, light-colored logos and texts.

Take note that there are some logos that can be rendered as black-and-white, grayscale, and single-color. Refer to a company or organization’s brand manual and see how you can incorporate monochromatic designs and logos onto your wristband.

 

#2 Text-Heavy? Logo-Centric? Design-Focused?

 

Does your event have a catchphrase or motto that you want to put on the wristband? Or perhaps your logo is more text than art or drawing? Then choosing the appropriate font is key for it to catch attention and be readable.

There is also the consideration of the front and back sides, and the inside of the band, and the text or design that will occupy them. Will you have text on both sides, say for example, your company’s name? Or would you have different elements, say, your company’s name and/or logo and tagline (e.g., NIKE and JUST DO IT).

For text-heavy designs, another concern is the kerning, which contributes to the readability of the text. The usual width of a wristband may not be able to accommodate large spaces between words and letters. Either shorten the text or choose a sans serif font so you don’t have to worry about the extra space that the embellishments will occupy.

Meanwhile, for the art-focused wristbands, you may want to consider a horizontally oriented design to avoid stretching or flattening. However, if you’re willing to spend a bit more, there are wristband production companies that incorporate shapes like circles or diamonds into the band, where you can fit logos and other design elements.

 


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