It can be argued that silicone wristbands and bracelets reached the height of their popularity, fashion-wise, during the 1980s, when even Madonna was seen wearing them (albeit in all-black). Their resurgence could be attributed to nostalgia, when 80s fashion became popular once more especially amongst pop stars and celebrities.
However, in 2004, customized silicone wristbands became a worldwide phenomenon when famed cyclist Lance Armstrong teamed up with Nike to promote the Livestrong Foundation, which supports cancer patients, through the help of bright yellow bands debossed with the word “Livestrong.” Since then, there was no stopping the rise of the wristband as a marketing and fund-raising tool. Even fellow athletes like tennis star Andy Roddick used it (along with their considerable fame) to promote their personal advocacies.
Today, the so-called “hype” surrounding silicone wristbands is not as big. However, these accessories still have a huge part in marketing campaigns all over the world. In fact, customized wristbands gave, and continue to give, smaller names and organizations a chance to be recognized and level the playing field a little.
Why are Wristbands Still Popular Marketing Tools?
There are many reasons why wristbands continue to enjoy such a high level of popularity, even when they are compared with other marketing tools such as pens, USB flash drives, coffee mugs, or key chains. For one, silicone wristbands can serve various purposes. During an event, for example, they can be used for both identification and giveaways. Outside it, they can provide more mileage for a brand or organization when people wear them as fashion accessories.
Silicone wristbands are also very affordable, which is a big plus for both the company and the customer or supporter. Wristband Creation’s debossed wristbands, in particular, cost only $0.36 per piece for an order of 100 half-inch-sized wristbands. This makes them easier to both produce and sell at a profit, should an organization need to raise funds. In fact, with the resulting audience reach that a single wristband can generate, you can say that an investment of pennies can be worth millions to your brand.
Another advantage of silicone wristbands, which adds to their popularity, is that they can easily be used to target different audiences. Whether you are convincing multi-millionaires to support your cause or encouraging young children to learn more about your advocacy, you can appeal to almost any market segment with a silicone wristband.
Wristbands also have various customization options, design-wise. The trend may have started with wristbands with debossed text, but these days, there are more styles to choose from. Wristband Creation has eight to choose from, including the aforementioned debossed, as well as embossed (raised instead of engraved text), deboss-fill (the engraved portion is of a different color), imprinted, emboss-printed, dual layer, figured, and even blank wristbands. We also use the standardized Pantone Matching System to make sure that the exact color in the designed is reproduced exactly as it is.
Finally, what makes wristbands such popular marketing tools is that, due to all the reasons stated above, everybody wins with them. For the company, charity, or cause, the wristbands can help generate income, interest, and publicity even with a minimal cash capital. For those who bought and are wearing the wristbands, it helps showcase their support and pride of being able to contribute to something worthwhile, even in a small way.
The bottomline is this: trends may come and go but silicone wristbands are definitely here to stay. They are inexpensive yet powerful (not to mention eco-friendly) tools that give a physical, measurable aspect to word-of-mouth marketing that work as effectively for start-ups and micro-enterprises, as they do for large corporations.