When you really think about it, a lanyard is simply a piece of cloth or rope with some kind of attachment, like a hook, clip, or ring on its end. It’s a considerably low-tech item that’s surprisingly still doing so well in the age of advanced technology — so why do thousands of companies still use lanyards as marketing and advertising tools?
There are many reasons behind this. One is that lanyards are inexpensive — Wristband Creation’s polyester lanyards, for example, cost only $1.14 per piece for an order of a hundred lanyards, regardless of the complexity of the design. Another is that lanyards are highly customizable; not only can you make a unique design to be printed or stitched onto the lanyard, you can also choose an exact Pantone shade for the color of the lanyard itself and pick from a variety of attachments.
If you still need more convincing, here’s a list of benefits that both individuals and groups can gain from using lanyards.
Lanyards are Safe and Convenient
Unlike clips that come with a risk of pinching your skin and damaging your clothes, lanyards can be put on and removed easily without worry. Previously, many companies and organizations didn’t like using lanyards because they present choking hazards; however, this can easily be remedied by including a safety breakaway attachment.
Convenience is also a huge benefit of lanyards. Employees can keep their IDs displayed prominently so that they don’t need to be asked to show their credentials every time; most lanyards are also long enough for people to be able to easily swipe or wave an access card to a wall-mounted reader. If you need more length, a badge reel can be attached to the end of the lanyard. For those who always lose something small, like car and house keys or a USB flash drive, hanging them around your neck with the help of a lanyard will help keep these items within easy reach.
Lanyards are Multi-Purpose
This is perhaps one of the most important benefits of a lanyard. For the investment of just a few dollars, people already have something that they can repurpose for various uses: ID lace, gadget holder, key ring, and more. People can also use lanyards to show their support for a brand, organization, or advocacy, or simply the things they love like video games or music groups.
And of course, lanyards can also serve the double-duty of being a giveaway during events as well as a promotional material. If the participants indeed end up using your lanyard for other purposes, then you’ll have increased your brand’s exposure without having to shell out huge amounts of money.
Lanyards Can Help Increase Security
This simple strip of fabric can help increase security in a school or workplace. Lanyards can be designed so that employees and students wear one kind of lanyard, while visitors wear another color or design. This makes it easier for security personnel to see who has been authorized to enter the premises.
Companies can save on costs by using different kinds of lanyards; long-term or permanent users can be issued high quality nylon lanyards, while guests can be given the more affordable tubular lanyards to hold their visitor IDs. This is another way of making the jobs of security personnel easier, especially if they are working at a place with hundreds or thousands of people coming and going every day, like a big university or a business complex.
Lanyards are Durable
Most lanyards nowadays are made with polyester or nylon, synthetic fabrics that have been proven to be durable, not to mention water- and stain-proof, too. So even if you’re not a very careful person, lanyards can still last you for a very long time. This eliminates the need to buy replacements every so often — which can definitely become an issue with ID clips that can break or get rusted over time.
With almost everything is going the “techie way” these days, it’s refreshing and delightful to see something simple like the lanyard thrive. And with all of these benefits, it’s easy to see why!